I started out by taking a look at different wine bottles, and box packaging of all kinds. I never realized there were so many different ways to package wine, since I only see the boring cardboard box whenever I’m at a liquor store.
While diving into my research for wine packaging. I never realized how many different and unique ways you could package wine.
1 – How should this package represent your brand?
What is your brand’s personality? This can be conveyed through colour, fonts, and textures. Good design uses these elements to convey a brand’s story. Great design goes even further…consider the shape of the package–whether it’s a bottle or a box, make it stand out with a unique silhouette. Consider metallic foil stamps, embossing or varnishes.
2 – What is the desired price point for this product?
We make assumptions on a product’s price point before we see a price tag. Once we’ve made those assumptions, we look at the price and decide either “this is a really good value” or “I can’t believe they are charging that much for this.” Your product’s increase in desirability and perceived value can help you charge more for it.
3 – What types of materials are you going to use?
How durable does this packaging have to be? How long does this package have to stay intact before consumer use? Plastic, aluminum, glass, and paperboard are traditionally used, but we also need to think about your target audience. Are they environmentally conscious? If so, it’s probably best to look at alternative materials such as bioplastics. Sustainability also means using the least amount of material possible. An eco-friendly package will be ingeniously designed to function well with minimal materials.
I think that including the product in your design really makes it stand out from the rest. The image above shows the dog treats as the dogs teeth. It’s unique, fun, and also goes along with the title of the product.
The idea that these four elements – earth, water, air, and fire – made up all matter was the cornerstone of philosophy, science, and medicine for two thousand years. The elements were “pure” but could not be found in that state on earth. Every visible thing was made up of some combination of earth, water, air, and fire. The four elements were even used to described the four temperaments a person could have, and Hippocrates used the four elements to describe the four “humors” found in the body. These theories stated that the temperaments and humors needed to be in balance with each other in order for a person to be well both mentally and physically. While we do know now that these previous theories are false, in a way the four elements do align with the four states of matter that modern science has agreed on: solid(earth), liquid (water), gas (air), and plasma (fire).
If possible, I would love to integrate fun typography into my design. This way, I’m not just left with a boring pattern but something fun that takes your eye around the design that you can also read. Being that Paula Scher is one of my favorite designers, I also look at some of her typography.
^ I already knew all of this but it’s still fun to watch.