Project 2 Research




I started out by taking a look at different wine bottles, and box packaging of all kinds. I never realized there were so many different ways to package wine, since I only see the boring cardboard box whenever I’m at a liquor store.

While diving into my research for wine packaging. I never realized how many different and unique ways you could package wine.


1 – How should this package represent your brand?
What is your brand’s personality? This can be conveyed through colour, fonts, and textures. Good design uses these elements to convey a brand’s story. Great design goes even further…consider the shape of the package–whether it’s a bottle or a box, make it stand out with a unique silhouette. Consider metallic foil stamps, embossing or varnishes.

2 – What is the desired price point for this product?
We make assumptions on a product’s price point before we see a price tag. Once we’ve made those assumptions, we look at the price and decide either “this is a really good value” or “I can’t believe they are charging that much for this.” Your product’s increase in desirability and perceived value can help you charge more for it.

3 – What types of materials are you going to use?
How durable does this packaging have to be? How long does this package have to stay intact before consumer use? Plastic, aluminum, glass, and paperboard are traditionally used, but we also need to think about your target audience. Are they environmentally conscious? If so, it’s probably best to look at alternative materials such as bioplastics. Sustainability also means using the least amount of material possible. An eco-friendly package will be ingeniously designed to function well with minimal materials.

– See more at:



I think that including the product in your design really makes it stand out from the rest. The image above shows the dog treats as the dogs teeth. It’s unique, fun, and also goes along with the title of the product.


The idea that these four elements – earth, water, air, and fire – made up all matter was the cornerstone of philosophy, science, and medicine for two thousand years. The elements were “pure” but could not be found in that state on earth. Every visible thing was made up of some combination of earth, water, air, and fire. The four elements were even used to described the four temperaments a person could have, and Hippocrates used the four elements to describe the four “humors” found in the body. These theories stated that the temperaments and humors needed to be in balance with each other in order for a person to be well both mentally and physically. While we do know now that these previous theories are false, in a way the four elements do align with the four states of matter that modern science has agreed on: solid(earth), liquid (water), gas (air), and plasma (fire).





If possible, I would love to integrate fun typography into my design. This way, I’m not just left with a boring pattern but something fun that takes your eye around the design that you can also read. Being that Paula Scher is one of my favorite designers, I also look at some of her typography.


10 typography tricks every designer should know


^ I already knew all of this but it’s still fun to watch.

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Project 1 MoMA Sketches & comps

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I started out by sketching elements that represent lady gaga. The lightning bolt, geometric shapes, and animal prints found in the thumbnails are all something Lady Gaga is recognized by.


As it got to the comp stage I decided that the lightning bolt and bright colors would be the way to go because I wanted to be able to advertise Lady Gaga without having her whole face on the front. I think that these are pretty recognizable because everyone remembers her with the lightning bolt she wore around her eye at the beginning of her career. The typefaces used are big and loud just like her.

The second version is to show the creepier side of Gaga that we all know exists. I think the red helps compliment the text and photographs. The diagonal was placed there because she wears a lot of geometric shapes and cutting the square in half also makes two triangles.

I think that both comps are successful because they’re fun to look at and it’s easy to see what the exhibition is about while still advertising MoMA (because I left the logo big and bold enough so that it doesn’t get lost and people don’t think that these are just concert posters)


Finally, we started to print things out and cut them. The one on the left was my first try at a brochure. There were several things I didn’t like about it. The white is too boring and plain for Gaga, the MoMA logo has a big white square around it and you can’t even really tell what the picture is behind the cut out.

So, in order to fix this I added the hot pink Lady Gaga is known for wearing a lot of the time, I offset the lightning bolt better so that I would get a better, more interesting cut on the brochure and put a really cool cropped photo of Gaga so that the lightning bolt would hide half of her face and make people want to open it and look inside. This also helps if people don’t recognize the logo for the exhibition right away.


And finally, I made an invitation that went with the style of the brochure. I’m pretty sure that there are a lot of changes that are going to be made (mostly having to do with making the type more interesting) other than that, I’m pretty happy with the way that everything turned out so far.

After the class and the professor got a chance to look at my designs there were a few things brought up that needed changed: I needed more information on my invitation because it was more of a “save the date” card than an invitation, the back of the brochure needed the moma  logo and website, subtle changes needed to be done to the type inside the brochure to make sure things matched up and weren’t just placed randomly, the brochure itself needed to be made bigger, and the invitation was missing a back.

I took all of these changes into consideration and came up with my final designs.

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^ Here are the changes made to the brochure


I feel like I did a pretty good job at creating a system, at first glance you can tell that all of these things go together and they’re recognizable and those are two really important things that I feel that I nailed.

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 Game Of Black & White

Bodoni std

J, S, h, g

When I first started this project I first thought to myself:
“type… what makes it interesting?” and usually when you see interesting type really anything can make it interesting… color, the weight it’s in, the way it’s set, certain spacing, and much more. At first I was thinking about words, but this project made me really take a look at letters all by themselves. What makes a letter interesting? I think things that make letter interesting are the serifs at the bottom and top of the letter, and the contrast in the line weights throughout the letter, the different bowl shapes in the letter, etc.


what interested me in the capital J was the bottom of it and how it curled in, so I tried my best to focus on that in an interesting way.


the way the top of the h starts out think and gradually gets thicker is the most interesting part of this letter for me.


the double story g is my all time favorite letter and it’s probably because it’s the most interesting to look at — it’s also really fun to write in calligraphy. the way the link waves down from the bowl into the loop is really fun to look at. The ear of this letter also makes it interesting.


The s is another fun letter because of the way it swirls and isn’t just a straight up and down letter. I focused on the part of the S that went from thin to thick and also included the serif.


tilting the letters and zooming in on them really helps you see the interesting parts in a different way. it changes the way you look at the character and helps make a more compelling design.

Niki Jones Typography final

This was the final result. I’m pretty happy with it because I think I did a pretty good job at zooming in on the most compelling part of each letter.

Project 2

sketches & collages

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Calligraphy Progress

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Project 5


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With this project I really struggled with trying not to make things so crowded. There’s still a lot going on in these designs and I plan to redo them to tone things down a bit.

Project 6


font style two (jojo)

IDEAone project 6

I’m not entirely sure why, but I had a lot of fun with this project. I found it to be easy for me to find certain layouts that look good with the grid I created. I’m obviously nowhere where I need to be with my typography skills but at least I can say that it is definitely less scary than it was when first stepping into this class. I feel more comfortable — I always found type fun to use in designs but I wasn’t alway sure I was using it the right way.



Process Document

As always, I began this design with sketches on how I would lay out all of this information —


then i took my ideas and digitized the one I felt worked the best



here was the first start of the poster which obviously needed a lot of moving around and work because of how crowded everything is. the type isn’t too legible because of the justified paragraphs.


rough idea poster2

after a bit of moving things around, messing with type, and trying to fit everything I’m very happy with the final product. fitting everything that needed to be in the poster while still making it a compelling was definitely a challenge but I think I did a good job with doing so.

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Project One: Lady Gaga/MoMA



While looking at pictures of Lady Gaga, you can tell that she’s really loud and out there — with the way she talks and the way she dresses. She always has crazy outfits and crazy eye makeup. She’s commonly recognized by the lightning bolt around her eye that she wore at the beginning of her career.

She’s seen wearing flashy or weird outfits — a lot of them contain geometric shapes or something strange like meat.

after doing some research on brochures i found some that really fold in a unique way, but i realized that folding in a unique way isn’t the only thing that will stand out. the last one that i posted shows a brochure with the cover cut out in a unique way that adds to the design and also reveals the inside of the brochure.

I looked at so many brochure and invitation designs but I figured it would be really hard to fit on here, if you click the pinterest link below you can see all of the materials I found that helped me develop this project.

Pinterest board  — this board is filled with different brand identities, brochures, and  pictures of lady gaga. all of these things will help me make more cohesive designs for my exhibition.


“I had this dream, and I really wanted to be a star. And I was almost a monster in the way that I was really fearless with my ambitions.”

“A record deal doesn’t make you an artist; you make yourself an artist.”

When you’re around me and really see that all I do is live and breathe for my work, it’s not strange, it’s just Gaga.”



When thinking about how I had to make this project a brand, I looked into some cool packaging online that I could possibly use to help me with the extra object I have to make.

I took a look at a lot of geometric shapes because that is what she includes in her clothing a lot of the time.






more folding and geometric shapes show up here because I was looking at different ways that paper could be folded – different invites and brochures are more than just designing the colors and the text – it’s designing the shape and how things are held and presented to the viewer.


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Final Logo Applications Children Create For A Cure


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Project 3: The chosen logo and my refinements

Chosen Design:


My Refinements:


I tried my best to take the logo that was chosen and making it as clean as I possibly could. I also make the word taxi bold so that it would stand out from the rest of the text on the logo, because that’s what our cbo is all about.

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Project 3: Preliminary Comps




For each of these logo designs, I tried to stay true to the mood board. I kept consistent with the colors we chose. Yellow (or a light orange) to represent the taxi cab. The blue to represent night life. When I first completed these logos, I was proud of them. But after getting critiqued I was able to see the obvious reasons why my designs weren’t picked. The first one probably wouldn’t work well with different use of the colors in the words. It could also get confusing. The second one, although this had not crossed my mind at all until it was pointed out to me in the critique, sort of promotes drinking and driving because it looks like the person in the cab is drinking and driving. I don’t really remember what was said about my last design, but I personally thing it’s not simple enough to be a logo that is used for different applications.

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